One analysis. Impact in the first week.
This is a real case from a vehicle protection association with 3,000 members in Vitória, Brazil.
What the owner thought
~150
cancelamentos estimados
He estimated ~150 cancellations. He thought the problem was occasional and his team was handling it well.
What the data showed
517
cancelamentos identificados
There were 517 real cancellations. $108,000 per year at risk. Invisible churn patterns that the team couldn't detect manually.
R$ 108 mil
em risco identificado
71
salvos na primeira semana
3.4×
mais cancelamentos do que o estimado
What happened next
In the first week, 71 customers were saved just by following the action list from the report. No extra consulting, no long meetings — just executing the list.
"I thought I knew what was happening. But when I saw the real numbers, I realized I was flying blind."